Pepe Jeans was born in London in 1973, by the hand of three brothers Nitin Shah, Arun Shah and Milan Shah. The three brothers began to create jeans in a London market, Portobello Market in Notting Hill. With the motivation to create different jeans, for people who were tired of simple jeans and no difference, they achieved a popularity which soon led them to cross borders. Since then the evolution has been huge and diverse product lines were created and represented by celebrities such as Kate Moss, Letitia Casta or Cristiano Ronaldo. As the first day, Pepe Jeans continues to evolve with fashion and risking new trends, and footwear is no exception.